Advertising agency Rethink worked with the RGD on an event theme and visual concept that would look just as fresh at the annual DesignThinkers Toronto conference (November 7 and 8, 2017) as it did on May 30 and 31 in Vancouver. The team came up with “Perspectives,” which nods not only to the varied speakers in the conference lineup, but to design itself.
As a brand-new event, the West Coast version had some additional requirements. “In the past, the RGD has promoted the conference mostly through posters mailed to members and previous attendees,” says Hans Thiessen, creative director at Rethink. “But there’s not many members here, so [the campaign] needed to be more social.”